People Buy From People: The Ultimate Ad Type
June 13, 2026
The creator ad system I would build across Google, Meta, and LinkedIn, including how to find the right people, get access to their content, and use AI to scale the work.
Performance Marketing,automated with AI agents.Field reports every Wednesday.
I'm a growth marketer running paid ads at bootstrap businesses spending six figures a month, with AI agents doing more of the work every week. Every Wednesday I share what I built, what broke, and what actually made money.
- 🤖 What happens when an AI agent runs a real ad budget
- 🧠 Synthesizing thousands of customer records into ad direction
- 🎨 The 3-layer image creative stack for scroll-stopping ads
- 📈 The exact n8n playbook I use for no-touch ad reporting
Free. One email per week. Unsubscribe anytime.
Latest Posts
The AI Agent Playbook for Google Merchant Center
June 10, 2026
A step-by-step playbook for growth leads and agency owners who want Claude Code or Codex to audit Google Merchant Center, clean up huge product catalogs, and make Google Shopping easier to manage.
The Complete Guide to Managing Google and Meta Accounts with AI
May 27, 2026
Everything I've built over the last 90 days to run Google Ads and Meta Ads accounts with Claude Code, a safety harness, daily reporting workflows, and a creative pipeline that doesn't need a designer. The complete reference.
I Stopped Logging Into Google Ads
May 20, 2026
I haven't logged into Google Ads in three weeks. Claude Code is running three accounts for me through a local MCP server hooked into a Google Ads manager account. One OAuth, every sub-account underneath, push changes and pull reports from a chat prompt. Here's how it works, why it matters even if you don't run ads, and the safety harness I built so the AI doesn't torch five grand in a day.
My GitHub Is My Marketing Operating System Now
May 13, 2026
Ninety days ago I made my marketing GitHub public. The thing that surprised me wasn't the time I saved on my own work. It was the email from a stranger who cloned one of my skills and shipped his first stakeholder report with it in 20 minutes. That email reframed what GitHub actually is for a marketer.
Find Your Rich Avatar With AI: How AppSumo Got to $90M With a Guy Named Matt
May 6, 2026
AppSumo grew from $7M to $90M after we figured out 10% of our buyers were driving half the revenue. Here's the AI workflow I now use to find your Matt, plus the ads it produces with no designer and no copywriter.
Meta Just Released an Ads CLI and MCP. The Ban Risk Is Officially Over.
April 30, 2026
Meta dropped an official CLI and MCP server for the Marketing API. Twenty-nine tools, OAuth auth, no Developer App required. Here's what it means for anyone running ads with AI, and the workflows I'm rebuilding around it.
Claude Memory vs. GitHub: The Two-Layer System Behind Seamless AI Sessions
April 14, 2026
Most people assume Claude remembers everything between sessions. It doesn't. Here's the two-layer system I built so nothing gets lost, no matter what.
The Absolute Beginner Guide to Claude Code
April 5, 2026
Everything I actually use to run my blog, my newsletter, my paid ads, and my automations. One app, no terminal, no command line. If you read this start to finish, you'll have the same setup I do.
I Killed My OpenClaw Agent for Good
April 4, 2026
After months of babysitting auth failures and gateway errors, Anthropic made the decision easier. Here's exactly how I replaced every core OpenClaw task with Claude Code, dispatch, routines, scheduled tasks, WhatsApp, and a Mac Mini running 24/7.
The Complete Google Ads AI Agent Automation Playbook
April 2, 2026
Google Ads told me I made $541K. My own data said $420K. Here's the exact n8n workflow, Google Ads MCP setup, and AI agent system I built at AppSumo to get the real numbers, plus the honest limitations of letting agents run your ads.
Why I'm Moving My Scheduled Jobs to Claude Code
March 30, 2026
I still use multiple AI agents every day. But for major scheduled jobs, I'm shifting the backbone to Claude Code. The reason is simple: I got tired of babysitting automations that should have just quietly worked.
How We Upgraded Our Agent GitHub System Beyond Backups
March 15, 2026
We were already backing up our agent files to GitHub every day. That was good for disaster recovery. It was not good enough for operating and improving the system.
Exact Setup I Used Today: Google Cloud OAuth + Gmail Read-Only Label Monitor + 8:30 AM Agent Brief
March 13, 2026
Uses a personal Google Cloud project (not org-managed), creates OAuth consent and a Desktop OAuth client, enables Gmail API, auths from terminal and stores token locally.
Why We Added Heartbeat and Claude MD Additions to Our Agent System
March 10, 2026
Most agent failures aren't model failures. They're operating-system failures. Our agent was technically capable, but execution was inconsistent.
How We Scaled New Buyer Outreach with Google Sheets and Gmail
March 9, 2026
If you want Clay-level outcomes without building a fragile pile of zaps, this is the workflow. We run lead scraping, email verification, and outreach from one operating loop.
Why We Moved Our OpenClaw Skills to a Shared GitHub Repo
March 2, 2026
If you keep your AI agent skills inside one local folder, you are basically managing configuration drift on purpose. That setup works until it doesn't.
Foolproof OpenClaw Setup on a Mac Mini (Copy-Paste Guide)
February 23, 2026
If you just bought a Mac Mini and want a reliable AI assistant running 24/7, this is the setup. This guide is built from real mistakes, real fixes, and real operating experience.
My AI Agent Workflow That Replaces All Social Media Software
February 22, 2026
I run a thermal hunting repost page (@zerodarktactical, 28K followers) that posts thermal hog hunting content daily. For months I was manually curating, downloading, captioning, and posting videos every morning.
How I Cut My AI Agent Costs by 60% Without Making It Dumber
February 19, 2026
I run an AI agent 24/7 on a Mac Mini. It manages my Instagram, monitors Google Ads, books tennis courts, drafts newsletters, and a bunch of other stuff I used to do manually. Cool, right? Until I looked at the bill.
I Built a Mission Control for My AI Agent
February 18, 2026
Things got out of hand fast. Two weeks ago I set up an AI agent on a Mac Mini. Just a simple assistant. Read my emails, maybe manage my calendar. Normal stuff.
Make Your AI Agent Never Forget Again
February 17, 2026
AI agents forget everything between sessions. You already know this. But the real problem isn't just memory. It's learned helplessness.
The Right Way to Store Passwords with Your AI Agent
February 16, 2026
I have an AI agent running 24/7 on a headless Mac Mini. It books tee times, posts to Instagram, reads my work email, tracks action items from meetings. To do any of that, it needs credentials.
Securing Your AI Agent Before It Bites You
February 14, 2026
I run an AI agent on a Mac Mini in my house. It has access to my shell, my WhatsApp, my Gmail, my calendar, my files. If you just read that and thought 'that sounds dangerous,' good. You're paying attention.
Agents Are Killing Software
February 14, 2026
I had a moment yesterday that I can't stop thinking about. I was setting up content automation for an Instagram page I run.
Launching a Shopify Store with AI in One Night
February 13, 2026
I launched a Shopify store tonight. The whole thing. Product page, checkout, connected to a custom frontend. Took a few hours.
GSuite Skill: Connect Your AI Agent to Gmail and Google Calendar
February 13, 2026
So you want your AI agent to read your email and know your schedule. Yeah, you do. Once you set this up you'll wonder how you ever functioned without it.
How to Keep Your AI Agent From Losing Its Mind
February 12, 2026
If you've ever worked with an AI agent (ChatGPT, Claude, OpenClaw, whatever) you've probably noticed something frustrating. It forgets things.
The Ultimate AI Agent Hack for Granola Users
February 11, 2026
I've used Granola in meetings for a while. Wiring it into my AI agent is what finally unlocked it.